Tuesday, August 24, 2010

Holly is now an AIFD Certified Floral Designer...

Local Floral Designer Honored by Distinguished International Floral Group
BALTIMORE (August 2010) – Holly Ross of Dowd’s Flower Shop in Fulton, NY has been recognized by the American Institute of Floral Designers (AIFD) as a recipient of its coveted Certified Floral Designer(CFD) designation. Ross was granted this designation after successfully completing the Professional Floral Design Evaluation (PFDE) that took place July 1 immediately prior to the Institute’s National Symposium in Boston.The floral industry’s leading non-profit organization dedicated to the advancement of the art of floral design through education, AIFD created its CFD program, in part, to provide a tool for consumers to use when selecting a professional floral designer. CFD recognition is granted only after a floral designer has demonstrated their understanding of the concepts of design through education pathways and then by subjecting their floral design work to a vigorous peer evaluation conducted by an international panel of design experts. “The AIFD CFD professional designation salutes a floral designer for his or her artistry and provides consumers with another tool to use for selecting quality professional work,” said Bill McKinley AIFD, Associate Dean at Kishwaukee College in Malta, IL and the chairman of AIFD’s CFD Development Committee. As part of its recognition program, AIFD will assist consumers in locating a CFD qualified floral designer by listing them on its website, www.aifd.org. Floral designers who achieve the CFD recognition will be required to hone their artistry through continuing education in the field of floral design.

About the American Institute of Floral Designers
Established in 1965, the American Institute of Floral Designers is, today, the floral industry's leading non-profit organization
dedicated to establishing, maintaining and recognizing the highest standard of professional floral design. AIFD and its worldwide
accredited members are in the forefront of the industry in presenting educational design programs and in designing flowers for
such renowned events as the Tournament of Roses Parade, Academy Awards and Presidential Inaugurations.